The history of the LEGO firm begins in 1932 the moment Ole Kirk Christiansen, a Danish father, decided to take up a business selling his wood made toys door to door in his town of Billund, Denmark. He known as his new business “Lego” — a combination of two Danish phrases, “leg godt, ” which meant “play very well. ”
In 1958, you’re able to send founder, Godtfred Kristiansen, branded a system just for coupling the plastic bricks that would later become often known as SEGLAR “Automatic Products Bricks. inch The invention allowed LEGO to generate more diverse and sophisticated toys.
After that, LEGO widened their offerings and began to serve both girls and boys. It introduced a the best places to buy lego line of “Minifigures” in the mid-1970s that incorporated human data with posable arms, and in addition marketed jewelry sets with regards to young girls.
A second expansion in 1979 saw the introduction of LEGO Space sets, a review of astronaut minifigures, rockets and spaceships, amongst other popular themes. It happened in 1999, the LEGO Group entered the Star Battles market, launching pieces featuring the X-wing fighter and PUT Fighter.
While the company grew, it had to increase it is ability to present new products quickly and efficiently. To this end, it chosen management consultant Jorgen Vig Knudstorp.
This individual helped the organization cut down on products on hand and reduce production time. He encouraged the company to build relations with major toy businesses, including Focus on, Wal-Mart and Toys ‘R’ Us.
He also launched LEGO Concepts, an online community where supporters could release plans for new Seglar sets they wanted to see produced. This allowed LEGO to test the benefit of new concepts and gain feedback ahead of committing to them.